Schema
Structure
Breadcrumb
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Books",
"item": "https://example.com/books"
},{
"@type": "ListItem",
"position": 2,
"name": "Science Fiction",
"item": "https://example.com/books/sciencefiction"
},{
"@type": "ListItem",
"position": 3,
"name": "Award Winners"
}]
}
</script>
Site Name
<script type="application/ld+json">
{
"@context" : "https://schema.org",
"@type" : "WebSite",
"name" : "Example Company",
"alternateName" : "EC",
"url" : "https://example.com/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://query.example.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
</script>
Spoken
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Quick Brown Fox",
"speakable":
{
"@type": "SpeakableSpecification",
"xPath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"url": "https://www.example.com/quick-brown-fox"
}
</script>
Things
FAQs
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How to find an apprenticeship?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We provide an official service to search through available apprenticeships. To get started, create an account here, specify the desired region, and your preferences. You will be able to search through all officially registered open apprenticeships.</p>"
}
}, {
"@type": "Question",
"name": "Whom to contact?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can contact the apprenticeship office through our official phone hotline above, or with the web-form below. We generally respond to written requests within 7-10 days."
}
}]
}
</script>
Job
<script type="application/ld+json">
{
"@context" : "https://schema.org/",
"@type" : "JobPosting",
"title" : "Software Engineer",
"description" : "<p>Google aspires to be an organization that reflects the globally diverse audience that our products and technology serve. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas and cultures leads to the creation of better products and services.</p>",
"identifier": {
"@type": "PropertyValue",
"name": "Google",
"value": "1234567"
},
"datePosted" : "2024-01-18",
"validThrough" : "2024-03-18T00:00",
"employmentType" : "CONTRACTOR",
"hiringOrganization" : {
"@type" : "Organization",
"name" : "Google",
"sameAs" : "https://www.google.com",
"logo" : "https://www.example.com/images/logo.png"
},
"jobLocation": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "1600 Amphitheatre Pkwy",
"addressLocality": "Mountain View",
"addressRegion": "CA",
"postalCode": "94043",
"addressCountry": "US"
}
},
"baseSalary": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": {
"@type": "QuantitativeValue",
"value": 40.00,
"unitText": "HOUR"
}
}
}
</script>
Local Buisiness
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Restaurant",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"name": "Dave's Steak House",
"address": {
"@type": "PostalAddress",
"streetAddress": "148 W 51st St",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10019",
"addressCountry": "US"
},
"review": {
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5
},
"author": {
"@type": "Person",
"name": "Lillian Ruiz"
}
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.761293,
"longitude": -73.982294
},
"url": "https://www.example.com/restaurant-locations/manhattan",
"telephone": "+12122459600",
"servesCuisine": "American",
"priceRange": "$$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday"
],
"opens": "11:30",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Wednesday",
"Thursday",
"Friday"
],
"opens": "11:30",
"closes": "23:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "16:00",
"closes": "23:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "16:00",
"closes": "22:00"
}
],
"menu": "https://www.example.com/menu"
}
</script>
Organization
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"image": "https://www.example.com/example_image.jpg",
"url": "https://www.example.com",
"sameAs": ["https://example.net/profile/example1234", "https://example.org/example1234"],
"logo": "https://www.example.com/images/logo.png",
"name": "Example Corporation",
"description": "The example corporation is well-known for producing high-quality widgets",
"email": "contact@example.com",
"telephone": "+47-99-999-9999",
"address": {
"@type": "PostalAddress",
"streetAddress": "Rue Improbable 99",
"addressLocality": "Paris",
"addressCountry": "FR",
"addressRegion": "Ile-de-France",
"postalCode": "75001"
},
"vatID": "FR12345678901",
"iso6523Code": "0199:724500PMK2A2M1SQQ228"
}
</script>
Product:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Product Name",
"image": "https://www.example.com/product-image.jpg",
"description": "Product description",
"brand": {
"@type": "Brand",
"name": "Brand Name"
},
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "99.99"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "11"
},
"review": {
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "4",
"bestRating": "5"
},
"author": {
"@type": "Person",
"name": "Reviewer's Name"
},
"reviewBody": "Review text goes here"
}
}
</script>